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If you are interested in underwriting Sacred Heart Radio’s programs we will be happy to discuss specific questions you may have about underwriting sponsorships.
Then we will work with you to insure that your announcement contains the message you wish to convey about your business or organization to achieve the best possible results.

For more information on underwriting please call our Sales Manager, Tom Leibel at 513-731-7740 ext 11.

What do over 400,000 radio listeners
in greater Cincinnati have in common?

They are members of the Catholic Church.

Although there are a number of talk stations on the dial, only 740 Sacred Heart Radio has talk programs that reflect the views and teaching of the Catholic Church. Add that to the relatively long periods of time SHR’s listeners spend with us daily, no rating service would dare publish the audience share.

How do we measure SHR’s audience?

Let’s start with a database of over 4700 names. None of these names were bought from a list; SHR’s listeners have made themselves know to us.
Secondly, in a recent on-line listener survey, one- third of those responding told us they were not in our database, but did listen daily.
Finally, based on the number of Catholics in the area, coupled with the mailing list and survey results, it’s not a stretch to estimate that SHR has potentially tens of thousand of listeners tuned to 740 AM (and sacredheartradio.com) throughout the day. In fact based on listener input, the time spent listening (TSL) to SHR is from one to six hours a day! Unlike listeners of Commercial Radio, they simply do not turn Sacred Heart Radio off.

For seven years SHR has been totally listener supported.

No other station in greater Cincinnati can make this claim. During this period of time hundreds of thousand of dollars have been raised by using one-minute hourly appeals only! Over the years, those funds were used to purchase the radio station (WNOP), build new studios, improve the daytime signal strength, fund billboard campaigns and pay the every day expenses. SHR’s listeners support this radio ministry and will in turn support those local businesses, companies and organizations that support SHR.

“A better way to start your day!”

In Sept 2007, SHR launched the Son Rise Morning Show to showcase everything Catholic at home, in the region, and the world. Response to the morning show was so great that in January 2008, the show was expanded to three hours daily from 6-9am.
Now your business, company or Catholic organization has the opportunity to reach tens of thousand of listeners weekly by underwriting the Son Rise Morning Show with Brian Patrick. For less than $1 per impression per year you may underwrite the premier Catholic morning show in the region.

With a minimal investment, your company will have a strong presence on one of the most talked about new morning show to premier on Cincinnati radio in decades!

That’s only the beginning!
DAILY BREAD with Fr. Al Lauer
FR. JOHN CORAPI
THE DOCTOR IS IN with Dr. Ray Guarendi.
OPEN LINE with Fr. Mitch Pacwa and more!

These are just a few of SHR popular programs that your sponsorship will be recognized help to bring to our listeners daily

Kresta in the Afternoon

Like the Son Rise Morning Show here is another premium opportunity to show your support for Sacred Heart Radio during afternoon drive. From 4-6pm weekdays, Al Kresta hosts this two hour live program where they talk about “the things that matter most” as viewed through the lens of the Catholic Church.

Up and down the dial in Cincinnati there is nothing on the air like Sacred Heart Radio.

You Demonstrate Community Concern:
Underwriting identifies your business, products and services as supporting SHR’s programming.
Support priestly vocations:
100% of the current seminarians for the Archdiocese of Cincinnati credit SHR with at least helping them discern their vocation if not being the biggest catalyst toward answering the call. By underwriting, you will help us encourage the Fishers of Men to step forward.
Cost-Effective Identification:
Underwriting puts your business in the spotlight with a diverse and loyal segment of Catholic radio listeners, at rates far below commercial media.
Image Enhancement:
Underwriting acknowledgements are concise and gimmick-free, linking your business or organization with the high-quality image of commercial-free radio in the community interest.
Tax Benefits:
Underwriting is tax-deductible
Reach a Specific Audience:
You can position your announcements during the Son Rise Morning Show, the Doctor Is In, Kresta in the Afternoon, Catholic Answer Live and others.
Support programming you enjoy:
Identify your business with Brian Patrick and the Son Rise Morning Show and Catholic programs offered by the most sought after teachers of our faith found only on Sacred Heart Radio.

About Your Underwriting Spot

SHR’s airwaves are intended to inform and educate the SHR’s Listeners in a non-commercial way. The purpose of underwriting messages is to acknowledge our supporters and provide a brief description of their products and services.
Business underwriting messages are 15 seconds long. The Underwriting Manager will help you craft a message that will be concise, impactful, and comply with the guidelines of the FCC and SHR.
Underwriting spots are recorded at SHR. Production costs are generally included in the underwriting rates.

Underwriting Guidelines

Underwriting announcements may not contain comparatives or superlatives (better, biggest, most, cheapest)
They may not contain price information, either by an amount, discount, rate, or “free”.
Announcements containing a call to action are prohibited. Calls to action include verbage like “stop by”, “call”, or “visit”.
Announcements containing an inducement to buy, sell, rent or lease are not permitted. Inducements to buy would include “Sunday special”, “Bonus”, “first six months free”, “Buy one get one”.

Announcements MAY CONTAIN:

Legal or recognized name of the underwriter, hours, web address, location(s) telephone address, email address, length of time in business.
Underwriter’s product or service line by generic trade name. Brief, objective descriptive phrases are permitted. Usually such language would be limited to a product or service’s origin (ie: Chinese food), it’s intended use (ie: “Insurance for Seniors”), form of delivery to consumer or method of preparation (ie: “Bottled water”, “Draft beer”) or product content (ie: wool suit”, “stainless steel”)
An underwriter’s slogan as long as it does not promote.
Specific events may not be mentioned in underwriting events if they are for-profit.
Non-profit organizations are NOT required to follow the restrictions of for-profit announcements, and therefore may promote events and contain calls to action.
SHR will NOT air announcements in support or opposition for any candidate or political view.